Trish Stratus Named New Porsche Ambassador as Brand Crowned Most Valuable Luxury Label Globally
Patricia Anne Stratigeas, best known to millions of fans worldwide as Trish Stratus, has added a new chapter to her remarkable career. The Canadian icon, celebrated as one of the greatest professional wrestlers of all time and a multi-faceted personality beyond the ring, has officially been named a global ambassador for Porsche. The announcement comes at a historic moment for the brand, which was recently ranked as the most valuable luxury brand in the world in 2025, with a brand value of $41.1 billion, according to Portugal Business News.
For Stratus, whose legacy in sports entertainment remains unmatched, the partnership reflects not just her enduring influence but also her alignment with Porsche’s values of performance, innovation, and timeless appeal. Over her WWE career, Stratus redefined women’s wrestling, holding the WWE Women’s Championship a record seven times and establishing herself as a trailblazer who brought athleticism and storytelling together on a global stage. Her 448-day reign as champion remains the longest of any women’s world champion in the 21st century.
Today, Stratus is not only remembered for her dominance in the ring but also admired as a yoga instructor, actress, and businesswoman. Her ability to evolve and succeed in different fields mirrors Porsche’s own journey in the luxury automobile market. From the racetrack to the streets, Porsche has long been a symbol of innovation, blending performance with artistry in design.
“Becoming an ambassador for Porsche is truly an honor,” Stratus shared during the official announcement. “This brand represents excellence, strength, and the drive to push boundaries—values that resonate with my own career and personal philosophy. Just as Porsche has set the standard for luxury and performance, I’ve always strived to raise the bar in everything I do.”
The timing could not be more significant. Porsche’s ascent to the top of the luxury rankings in 2025 cements its place as a global leader, surpassing historic competitors in fashion, jewelry, and automobiles alike. With a valuation of $41.1 billion, Porsche’s reputation now extends far beyond the auto industry—it represents a lifestyle of aspiration and achievement. The brand has consistently balanced tradition with forward-thinking strategies, including its expansion into sustainable electric models without compromising its trademark performance edge.
By bringing Trish Stratus on board as ambassador, Porsche gains not just a celebrity figure but a symbol of resilience and reinvention. Throughout her WWE career, Stratus broke barriers for women in a male-dominated field, earning respect as both an athlete and entertainer. In her post-wrestling years, she’s become a mentor, entrepreneur, and advocate for health and empowerment. Her diverse reach across sports, entertainment, wellness, and lifestyle audiences makes her a uniquely powerful representative for a brand that prides itself on versatility and global prestige.
Industry experts see the partnership as a natural fit. “Porsche thrives on excellence and heritage, and Trish Stratus embodies those qualities in her own career,” noted one marketing analyst. “She’s not just a recognizable figure—she’s someone who consistently pushed the limits, just like Porsche has done for decades.”
Fans of both Stratus and Porsche can expect a series of campaigns, events, and initiatives highlighting this collaboration throughout 2025. Whether it’s showcasing Porsche’s latest innovations or celebrating milestones in the brand’s storied history, Stratus will play a key role in bringing the message to a global audience.
As Porsche enjoys its reign as the world’s most valuable luxury brand and Stratus continues to expand her influence far beyond the squared circle, the partnership signals the power of icons coming together. For Trish Stratus, it’s yet another accolade in a life defined by breaking barriers. For Porsche, it’s a reinforcement of its image as a brand that represents not just cars, but an entire world of excellence.
